Sprout’s Sproutbuilder and FanKits services are the leading rich interactive content authoring platforms for building, publishing, and managing widgets. Both services are designed to allow clients leverage their user base to conduct highly targeted viral, widget-based social media marketing campaigns.
The Sproutbuilder platform allows political activists or campaigns to create a fully customized fundraising widget to easily collect campaign contributions through their social media sites. ChipIn is a Web-based service that simplifies the process of collecting money from groups of people. The ChipIn widget is a Flash application that shows the details of a ChipIn “event,” such as a monetary goal, how much money has been raised and when the ChipIn ends. Chipin can be dragged and dropped right into the platform or embedded as a stand-alone tool on a social media site like MySpace, Typepad, Blogger, and Netvibes or on any other web page where HTML code can be pasted. Donations made through ChipIn are deposited directly into the campaign’s or beneficiary organization’s Paypal account. As people chip in, individuals or campaigns can track the progress of their event using the ChipIn widget.
Sproutbuilder also has a component that allows Google Forms and Google Docs to be integrated into the builder. This is a great way to capture user data, feedback, political views, suggestions, and contact details specifically from women.
Sprout’s FanKits Service is used by entertainment brands and media companies to connect and promote their branded content to consumers by allowing fans to create and share branded user-endorsed widgets within social media sites. HowStuffWorks.com (see Sprout on right) used the Sproutbuilder platform to build a “Keep Asking: Hit The Books” widget. The widget was created so users can grab and share it virally among friends, classmates and colleagues within their social media sites, and it also allows parents, teachers and students alike to post their questions to the Web site, while seeing what’s top of mind with their peers.
Fundraise from Women on Sprout/Chipin
There are endless opportunities for campaigns to create “branded” viral content including video, audio, animation, integrated fundraising (through ChipIn), and participatory activities like polls or petitions. There is also great potential for campaigns to fundraise successfully from women with Sprout and ChipIn. Women “nourish” their networks with information and Sprouts provide them with an opportunity to virally spread content among friends, family and extended networks. Additionally, ChipIn hones in on a value that is incredibly important to women donors: inclusion in how funds are spent and financial transparency. Real-time fundraising updates give women the information they need to feel confident about their donation. ChipIn’s ability to show up-to-date progress on fundraising goals also taps into women donors’ desire to interact and feel part of a larger movement.
To Get Started
Watch a Demo on Sprout
Create your own Sprout
Create and promote your ChipIn event and track contributions
Add photos to an event
