With over 230 million registered profiles and 70 million unique visitors a month in the United States, Myspace offers a powerful platform for organizations and candidates to mobilize existing offline members and reach out to a new audience within the MySpace community. Many political organizations have created MySpace accounts to keep in touch with and expand their membership base, including groups like Greenpeace and the ACLU.
Many candidates have also set up MySpace profiles. Political campaigns can use MySpace to:
- send mass messages
- engage in viral marketing
- maintain a campaign blog
- fundraise and allow supporters to fundraise on your behalf
- host video, audio, and other content
- facilitate conversations and dialogue via forums and groups
- safely and securely reach a wide audience
MySpace has a dedicated team that helps candidates and organizations create programs and features that engage users in issues and campaigns relevant to them, and help groups leverage the free tools of the MySpace platform to inform, inspire, and motivate users to take action.
MySpace users who want to raise funds and awareness for non-profits or political campaigns can use a viral PayPal widget specifically developed and deployed for MySpace users, and track the funds raised by monitoring direct deposits into designated bank accounts. The widget is a fund raising tool that spreads virally when users share it with others who then put this widget on their own website, blog, or social networking page. Learn more about this tool by going to MySpace IMPACT.
Fundraise from Women on MySpace
Campaigns should take full advantage of this social media platform to encourage women to donate and to persuade them to engage their networks. Female online political donors are particularly active users of social networking tools like Facebook:
- 59% visit social networking sites daily or several times a week
- 29% visit these sites for political purposes
- 25% consulted a social networking site to learn more about a candidate before making an online political contribution
- 26% invited friends or family to participate in a political campaign because of an invitation they received through a social networking site
To Get Started
Sign up for a new account on MySpace
Search to invite your friends/supporters to join your MySpace page
Read about how to change/add color, graphics, and sound.
Click Here for More Information About How MySpace Works
To Learn More about Fundraising,visit the MySpace Impact page.
